Design Leader, UX/UI Consultant & Author

✉️ [email protected]

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Experience

| Jan 2017 - Present | Lead UX/UI Designer at PosAm

Focused on creating a nurturing environment for exceptional design, I led the establishment of an interaction design department at PosAm. My role involved integrating design thinking across the company and mentoring a diverse team. I optimized our design and collaboration processes, enhancing the synergy between design and engineering teams. My work spanned usability research, concept development, and user experience design. Notable projects included apps for Generali and Allianz, the ParkDots smart parking app, and smart workstation solutions. My toolkit featured UX methods like storytelling and personas, with proficiency in tools like Figma, Sketch, and Principle. | | --- | --- | | Jan 2013 - Jan 2017 | Lead UX/UI Designer at Creosoul

At Creosoul, I steered the design of various solutions, from medical software to publishing applications. My leadership in a team of skilled designers encompassed wireframing, prototyping, and user experience design for both mobile and web platforms. Key contributions included video directing apps, IPTV solutions, and the awarded Bahrain Weather App, demonstrating my ability to deliver user-centered designs for diverse industry needs. | | Dec 2011 - Jan 2013 | Art Director at Creosoul

As an Art Director, I worked with international clients like KIA Motors and Citroen. My expertise included editorial design, corporate identity development, and creating illustrations for various mediums. I led advertisement campaigns and website designs, applying my design skills to a wide range of projects, thus enriching my professional experience in a global context. | | Jul 2009 - Dec 2011 | Graphic Designer at Mr Design

Specializing in package and editorial design, corporate identity, and illustration, I catered to clients such as Senoble and Hubert. My role involved creating impactful designs across various mediums, contributing significantly to the brand image and market presence of our clients. |